Use of cookies

This page explains how the website symbolshop.at uses cookies and similar technologies, the purposes for which they are used, the categories of cookies that may be activated and how users can manage their cookie preferences.

Cookies are used in accordance with the applicable legislation of the European Union, particularly the General Data Protection Regulation (GDPR), as well as the applicable Austrian legislation, particularly the Telecommunications Act 2021 (TKG 2021).

Cookies that are not strictly necessary for the operation of the website are used only with the user’s prior consent. Users may refuse such consent or withdraw previously granted consent at a later time.

What Are Cookies?

Cookies are small text files stored on a user’s computer, mobile phone or other device when they visit a website.

Cookies allow the website to recognise the user’s browser or device, store certain preferences and, depending on the type of cookie, enable the proper operation of the website, usage analysis or marketing activities.

What Types of Cookies Do We Use?

The website symbolshop.at may use the following categories of cookies:

1. Necessary Cookies

Necessary cookies are required for the basic operation of the website and online store. Without these cookies, certain website functions could not be provided properly.

These cookies may, for example, be required for:

• the correct display of the website;
• the operation of the shopping cart;
• completion of the ordering process;
• the security of the user’s session;
• storing privacy and cookie preferences.

Prior consent is generally not required for necessary cookies because they are required to provide a service expressly requested by the user.

2. Functional Cookies

Functional cookies enable additional convenience features and a more personalised use of the website.

They may be used for:

• storing user preferences;
• adapting the presentation of the website;
• improving certain website functions.

Where functional cookies are not considered strictly necessary, they are used only where the user has provided consent through the cookie settings.

3. Analytics Cookies

Analytics cookies are used to collect statistical information about the use of the website. They help us understand how visitors reach the website, which content they view and how the website can be further improved.

The website symbolshop.at may use Google Analytics to analyse visitor numbers and user behaviour on the website. Google Analytics uses cookies and similar identifiers to distinguish between users and sessions and to create statistical reports concerning website use.

Analytics cookies are used only with the user’s prior consent.

4. Marketing Cookies

Marketing cookies are used to measure the effectiveness of advertising and to display more relevant advertisements to users.

The website symbolshop.at may use Meta Pixel and related Meta technologies to:

• measure the effectiveness of advertisements;
• record certain actions performed by users on the website;
• optimise marketing campaigns;
• create custom advertising audiences on Meta platforms.

Through its technologies, including cookies, pixels and similar tools, Meta may receive information concerning user activity on websites and applications that use Meta Business Tools.

Third-party marketing cookies, including cookies relating to advertising, are used only with the user’s prior consent.

Google Analytics

The website symbolshop.at may use Google Analytics 4 to collect statistical information concerning the use of the website.

Depending on the system settings and the user’s consent, Google Analytics may process the following information:

• information about the device and browser;
• approximate technical information concerning the visit;
• information about pages visited;
• information about interactions with the website;
• information about the source of the visit.

Google states that Google Analytics primarily uses first-party cookies to evaluate user interactions on websites. Users may also disable Google Analytics by using a dedicated browser add-on.

Google Analytics is used on this website only where the user has provided the required consent.

Meta Pixel

The website symbolshop.at may use Meta Pixel to measure the effectiveness of advertisements and marketing campaigns.

Depending on the user’s consent and the technical implementation, Meta Pixel may help record certain actions, such as:

• viewing a product;
• adding a product to the shopping cart;
• beginning the checkout process;
• completing a purchase.

Meta states that its Business Tools may use cookies, pixels and similar technologies to receive information concerning user activity on websites that use these tools.

Meta Pixel and related marketing cookies are used only where the user has provided the required consent.

Cookie Management

When visiting the website for the first time, the user is shown a cookie notice. Through this notice, the user may:

• accept all cookies;
• reject non-essential cookies;
• adjust preferences by individual category.

The user may change previously selected preferences or withdraw previously granted consent at any time through the cookie settings available on the website. Consent must be given freely, and withdrawing consent must be as easy as granting it.

Users may also manage, delete or block cookies through their internet browser settings. However, disabling certain cookies may affect the functionality of the website.

Transfer of Data Outside the European Economic Area

The use of certain third-party tools, such as Google Analytics or Meta technologies, may result in certain data being processed or transferred outside the European Economic Area.

Where applicable, such processing is carried out using the safeguards implemented by the respective providers and in accordance with the applicable data protection requirements.

Relationship with the Privacy Policy

Further information concerning the processing of personal data, the legal bases for processing, users’ rights and the contact details of the data controller is available in our:

Privacy Policy

Amendments to This Cookie Policy

Lutrax Handel GmbH reserves the right to amend this Cookie Policy at any time, particularly in the event of changes to legal requirements, the technologies used, analytics or marketing tools, or the operation of the website.

All amendments will be published on the website symbolshop.at and will enter into force on the date of publication unless otherwise stated.and will enter into force on the date of publication unless otherwise stated.