About Us

Symbol Shop is the Austrian franchise webshop of Sarajevo’s Symbol concept store — a destination for authentic brands, strong stories, and products that reflect the urban culture of Sarajevo.

We started this platform with one clear goal: to bring that spirit to Austria and across Europe.

At the heart of our offer is the fan collection of the Bosnia and Herzegovina national team for the upcoming World Cup — shirts, jerseys, and merchandise with real character, a clear identity, and high-quality craftsmanship.

Every product goes through the same filter as in the original Symbol store in Sarajevo: authenticity, a clear idea, and quality above everything else.

This collection is made for the World Cup — but also for everyone who carries Bosnia and Herzegovina in their heart all year round.

We deliver across Europe.